Craig Revel Horwood has claimed that people are getting "tired" of The X Factor.
The 49-year-old Strictly Come Dancing judge also admitted that he would be sad to see the ITV show end - but only because it unearths new talent for his own musicals.
Horwood also acknowledged that Strictly is winning the UK TV ratings war: "It is. And that's because people are getting a bit tired of the format of The X Factor.
"If Cheryl and Simon can't grab the audience, then I don't know what they can do, really. I sort of hope it isn't [the end], because they generally do all the groundwork for me for my musicals by doing all the auditions and I get to see loads of new talent that way.
"So it would be a sad occasion if it was to leave our screens, but I'm sure Simon will come up with some fabulous replacement for it."
Strictly Come Dancing has been consistently beating The X Factor in the UK TV ratings, and last Sunday it pulled in two million more viewers than its rival.
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